The Aspinall Elephant Controversy

A look at the plan by The Aspinall Foundation to re-wild 13 captive, Kentish born elephants into ‘the wild’ in Kenya and why many scientists, conservationists and local community groups think it might not be such a good idea and is, in fact, ego-conservationism being done by someone who might have more financial interest in it than people could be led to believe.

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Not Politics: The Marketing of a Washing Machine

In an article definitely not about politics we give a basic introduction to the business concept of marketing, including developing a mission, an indentity, a strategy and then utilising advertising and public relations to maximise your competitive advantage. It’s not politics!